ShoeMoney Media Group entered the ring tone market early, captured traffic and has monetized it. Finding angles and exploiting them for profit is a key aspect of SMG. Maximum and diverse revenue streams are built on fairly narrow marketing concepts that are then diversified. This is what Jeremy Schoemaker calls, “The Coke Theory. If you are already making Coke then you can make Diet Coke, Cherry Coke, etc and turn a profit on those as well. A company can achieve growth through small degrees of separation bet
ween sites, maximizing diversity within a small industry.

From the beginning of SMG, Schoemaker focused on the aspects of marketing that were second nature to him. He built his sites on those natural marketing principles while running the backend. Web design was a secondary skill, so he focused on the marketing of the sites, which then built revenue. Later he would invest in a professionally done design. Schoemaker continues to focus on existing sites and expand their income potential by building a network of sites centered on a central theme. Again, the “Coke Theory.

You will find lots of excellent marketing tips from ShoeMoney. You can see that ShoeMoney has attracted over 13000 subscribers. I am sure you can gain a lot form reading ShoeMoney.

Source: http://www.shoemoney.com/