Copywriting is the process of writing words that promote a person, business, opinion, or idea, with the ultimate intention of having the reader take some form of action. Even if that action is a link, bookmark, or a vote at Digg that leads to the traffic you need. In other words, copywriting is all about people responding the way you want them to.

Good blogging and good copy share many of the same attributes — plain spoken words designed to focus on the needs of the reader by using stories, education and a clear demonstration of benefit and value. In an overly-crowded marketplace, copywriting allows you to catch people’s attention, and smart blogging allows you to capitalize on that attention by building trust, sales and profits.

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Source: http://www.copyblogger.com