A personal brand is in many ways synonymous with your reputation. It refers to the way other people see you. What do you stand for? What ideas and notions pop up as soon as someone hears your name?

If you’ve been around for a while you’ve probably already developed a personal brand. People recognize your name, what you’re working on, what you offer and what you’re about. That being said, your personal brand might be a little weak and disjointed. If you’d like to make it stronger, Skelliewag is going to help give you the tools by outlining what he believes to be the components of a strong personal brand.

Source: How to Start (or Start-over) Building Your Personal Brand