Posted on December 13, 2007 at 12:01 am as Information
When I tell my readers about the advantages of guest-posting on popular blogs, I often get a response along these lines: “A popular blog would never publish something I’ve written. I’m just not well-known enough.”
There are two things wrong with this response. Firstly, to say that a popular blog wouldn’t publish something you wrote is an assumption. You haven’t tried, so you don’t know.
The second flaw: “I’m just not well-known enough.” If you approach the blogger in the right way with a good idea, how well-known you are simply doesn’t matter. I wrote my first article for ProBlogger, a Technorati Top 100 blog, when I had less than 200 subscribers.
Bloggers aren’t interested in your profile. They’re interested in the content you can bring them.
In this post, I want to share the strategies I used to secure guest-posting spots at three Technorati Top 100 blogs (ProBlogger, Copyblogger and Zen Habits) without any prior contact with the owner. I don’t include that information to boast — I simply want to show you that these methods work. If they worked for me, they can work for you.
Photo by jurvetson
Guest posting benefits you in two ways: it builds your niche profile and sends you traffic. The bigger the blog, the greater the benefits.
While you stand to gain much more when writing for a popular blog, you’ll also be faced with a few challenges:
The following tips are designed to make these challenges as manageable as possible.
Make a short-list of popular sites likely to be visited by your target audience. Rather than aiming for the top of your niche straight away, you might want to try to be published on the second or third most popular site, just so you have somewhere to go once you succeed.
Each blog has its own style of content. It’s important to pick one with a content style you have the ability to emulate. If what you write is too different to the kind of ‘style’ the blog has established, it won’t be accepted.
Resist the temptation to come up with a low-involvement idea because you don’t like the thought of spending time on content for someone else’s blog. If your article is of a high quality, you get a number of benefits:
When thinking of an idea, make sure that it fits into one of the blog’s topic categories, that it’s of interest to the blog’s target audience, and most importantly, that it’s something the blogger hasn’t written about before. Do a keyword search to narrow the chances that you’re repeating what’s already been said.
For inspiration, try looking at the blog’s list of popular posts, if it has one. Can you explore one of those ideas further? Can you put a unique twist on one of those formulas?
Don’t write the article before it’s been accepted. Sending the pitch and the article all at once requires the blogger to make a decision too quickly. They’re likely to file away your email and never get back to it.
Also, if your article is for some reason rejected, it might be difficult to find another place to publish it.
The idea pitch approach works because it requires only a light commitment from the blogger. It’s the method I’ve used to secure all my guest posts. As you’re writing your email pitch, keep these tips in mind:
If you want some firmer guidance, here’s a simple template you can use:
My name is ____ and I blog at ______. I would love the opportunity to guest post for your readers and I have an idea I think would go down really well.
The post would be about _______________. If that sounds good to you, I’d be happy to send along the finished post for your consideration.
Unless the idea is too similar to something the blogger has already written about before, or if it’s not well-suited to their target audience, the blogger will probably be happy to see what you come up with.
Once again, you haven’t asked for a final answer. All you’ve requested is that the blogger look over what you write. Once you reach this stage, your chances of being published are very high. At worst, the blogger might request that you edit the post.
There are certain situations which make a blogger more likely to accept a guest post.
1. If the blogger mentions they’re feeling sick. Offer to write a guest-post so they can get some rest. You will need to produce something quickly, though, as most people don’t stay sick for too long!
2. If the blogger mentions that they’re going on vacation. Usually this will be followed by a call for guest-posts, but once the call goes out, you’ll have heaps of competition. Get in early by making your pitch as soon as your targeted blogger starts to mention sandy beaches and palm trees.
3. If the blogger hasn’t been posting as much as they used to. Emphasize with their being busy and offer to take some of the load off. Most bloggers who haven’t been able to post consistently will feel that, to some extent, they’re neglecting their audience… making them all the more likely to publish a guest post.
Those people who say that it’s impossible to write for a popular blog probably haven’t tried. Once you become confident enough to make your pitch, you’d be surprised at how easy it really is!
Thank you Skellie for Writing this amazing post on Blog Perfume