Posted on January 1, 2008 at 12:01 am as Information
A blog’s bounce rate is a percentage measuring the amount of visitors who leave the way they came, i.e. a search visitor who arrives at one page and leaves without navigating anywhere else in your site.
Each visitor who ‘bounces’ out of your site is a lost opportunity to gain a loyal reader or new subscriber.
Fortunately, there are a number of things you can do to cut down your bounce rate. This will help you convert more new visitors into loyal readers (something we all want). In addition, a low bounce-rate will add value to your blog if you ever decide to sell it.
Here are 8 methods you can use to lower your bounce-rate:
A new visitor has a limited amount of attention to give your site. You want to show-off its value as quickly as possible. Widgets and unimportant elements divert attention away from what’s really important about your blog. Uncluttering and making the layout simpler will help new visitors give their attention to the things that most strongly sell your blog to them.
With so much outstanding content to choose from on the web new visitors are becoming increasingly bored with everyday content. They want the best of everything. You can satisfy this want by showcasing a list of your best or most popular posts somewhere they can be easily spotted (preferably towards the top of your sidebar).
In addition to being a useful navigational element, your categories list provides a quick overview of what you write about. If a new visitor sees a category they’re interested in you can bet they’ll be more likely to stick around. Around 10 categories is an ideal length: it’s long enough to be specific and short enough that your visitors will be willing to spend the time needed to look it over.
One of the ways new visitors will evaluate your blog is to scroll down the main page and get an overview of the kind of posts you produce. If your posts are too long and there’s too much content on the main page they’ll probably get tired of scrolling and decide to stop.
You can alleviate this problem by displaying post excerpts on the main page with a ‘Continue reading’ link underneath. This will lower your bounce rate because it allows new visitors to quickly get an overview of your blog while also encouraging them to click through to the full post.
Social media and search traffic will mostly end up at single post pages on your blog. They also represent the kind of traffic most likely to bounce out of your site. You can improve the situation by providing a list of related posts at the end of each single post page. You can do this manually (at the end of each post) or WordPress users can utilize the Contextual Related Posts plug-in.
Social media and search visitors who’ve landed on a single post page and decide to explore further will probably want to visit your main page first. If you make the link to your main page hard to find they could lose patience and navigate away. I suggest making your header image link to your main page. It’s also important to provide another link in your navigation area.
Your About page will often be a first port of call for new visitors wanting to get an idea of what your site is about. Visitors will always bounce out of your site if they think it isn’t relevant to them. You can use your About page to explain why it is relevant. For that reason, you should make the link to your About page very easy to find.
A short tag-line or blurb can help a visitor quickly establish what your blog is about and what it has to offer them. Including a descriptive tag-line or blurb on your main page will encourage more new visitors to investigate rather than wandering away.
Thank you Skellie for Writing this amazing post on Blog Perfume
Posted on December 30, 2007 at 12:01 am as Information
Zen Habits with over 26,000 readers has published a e-book called “Zen To Done”. Zen To Done takes some of the best aspects of a few popular productivity systems (GTD, Stephen Covey and others) and combines them with the mandate of simplicity. It makes things as simple as possible, and no more. Zen To Done is a simple system to get you more organized and productive, and keep your life saner and less stressed, with a set of habits. ZTD teaches you:
The key habits needed to be productive, organized, and simplified â€¦ and no more than that.
How to implement these key habits â€¦ tips on forming a habit.
How to organize these habits into a simple system that will keep everything in your life in its place.
How to simplify what you need to do.
Minimal ZTD. Also includes an even simpler version called Minimal ZTD.
Dozens of readers have written comments about how ZTD has changed their lives, made them more organized and less stressed, and has worked better than other productivity systems. Itâ€™s definitely worth a try.
Source: Get a Copy Now
Posted on December 26, 2007 at 12:01 am as Information
If you’re having trouble bringing in a sustainable income online, it might be because you’re emulating approaches taken by people who got in early on a particular model. The problem is that the nature of these models makes it difficult if not impossible for new players to achieve the level of success they want.
The key to avoiding this kind of frustration is to see where things are going and become an early-adopter in the next big wave of the commercial Internet. Of course, even if you’re already doing well, it never hurts to take a look forward, right?
This free Teaching Sells report from 10-year online marketer Brian Clark is your guide to what’s coming next, and what some savvy online entrepreneurs are succeeding with right now. Here’s What You’ll Learn When You Enroll in the Teaching Sells Training Program (All Five Courses are Included):
Posted on December 25, 2007 at 12:01 am as Information
Many bloggers are unconsciously making it hard for new visitors to decide to stick around. They’re not selling themselves, nor are they selling their blogs.
If marketers behaved in the same way, nobody would ever buy anything and we’d all live like Zen monks! (Though maybe that’s not such a bad thing…)
In this post, I want to explain how you can use lessons learned studying how marketers sell products to convert more new visitors into loyal readers.
Just as a company invests millions of dollars into its brand image, you need to emphasize the qualities of the person who makes the product. You!
A blog might promise to provide life-changing advice and suggestions, but for this promise to be effective, the visitor needs to trust that the author is worth listening to.
While personal information about your interests and your family is important (it helps show visitors you’re a normal person and not some kind of scam artist), many bloggers forget to sell themselves.
Use your About page to tell visitors why you’re worth listening to, and why the content you create is likely to be of a high quality. Here are some questions you can answer — though you want to filter out answers that don’t help to sell you.
When a company markets a product it often markets itself alongside the product. By doing one, you’re doing the other. If you think of your blog as a product, you need to emphasize the strengths behind the maker of that product.
Don’t be afraid to sell yourself. People are used of it. It might seem like boasting to you, but it’s the kind of information readers are hungry for. They want to know that you’re a capable and trustworthy source of information.
When companies sell a product, they don’t focus on its innate qualities alone. Instead, they focus on ends: what the product can do for you. People aren’t interested in an iPod just because it’s an iPod. They’re interested in what it can do for them (and what it will allow them to do).
New visitors approach your blog with the same mindset. They ask themselves: what will I get out of reading this blog? What does it have to offer me?
When selling your blog to new visitors, you need to convince them that it has something to offer. You should start with your About page. This stuff needs to go at the top, right above where you sell yourself.
All this information engages new visitors and helps convince them that your blog has something to offer. You can take your answers to these questions even further.
You can convince new visitors of the worth of your blog outside of your About page, too.
Showcasing your most popular content (or what you think is your best content) helps to do this, because it puts your best selling points right under the noses of each new visitor. Just like a store will put the products it most wants to sell in the front window, giving lots of exposure to your best stuff will draw people into your blog.
Tag-lines can also be an effective place to sell your blog. In a sentence or two you can make a statement about what your blog has to offer and who it’s written for. You can also do the same thing with a little ‘About’ blurb on your main page (but I don’t think this is ever a substitute for a dedicated ‘About’ page).
Even if you don’t have a budget for design, it’s worth investing as much time as is needed to finding a really nice theme for your blog.
Brands pour millions into packaging. That’s because decades of studies and focus-groups have shown that packaging matters. People will judge your product by the care that’s taken in the packaging it comes in.
Luckily, when it comes to finding a quality theme for your blog, you’re in the right place .
And remember: don’t be afraid to experiment. Try new themes, re-jig your About page, add new selling points to your blog and refine existing ones. Don’t feel obliged to stick with something just because it’s what your readers are used to.
Unless your blog is growing at a cracking pace, change is the only way you’ll be able to breathe new life into your blog’s growth.
Thank you Skellie for Writing this amazing post on Blog Perfume
Posted on December 15, 2007 at 12:01 am as Information
There are a lot to learn from FreelanceSwitch which has gained over 17,500 subscribers within 3 months. FreelanceSwitch has released a official FreelanceSwitch Ebook called How to Be a Rockstar Freelancer.
The book covers everything from getting started to expanding your business. Written by Collis & Cyan Taâ€™eed – the founders of the site – itâ€™s packed with new information, advice and insights not covered on the blog.
The book is available now as an eBook for $29 and will shortly be on Lulu as a paperback.
Source: Click here to view more details
Posted on December 13, 2007 at 12:01 am as Information
When I tell my readers about the advantages of guest-posting on popular blogs, I often get a response along these lines: “A popular blog would never publish something I’ve written. I’m just not well-known enough.”
There are two things wrong with this response. Firstly, to say that a popular blog wouldn’t publish something you wrote is an assumption. You haven’t tried, so you don’t know.
The second flaw: “I’m just not well-known enough.” If you approach the blogger in the right way with a good idea, how well-known you are simply doesn’t matter. I wrote my first article for ProBlogger, a Technorati Top 100 blog, when I had less than 200 subscribers.
Bloggers aren’t interested in your profile. They’re interested in the content you can bring them.
In this post, I want to share the strategies I used to secure guest-posting spots at three Technorati Top 100 blogs (ProBlogger, Copyblogger and Zen Habits) without any prior contact with the owner. I don’t include that information to boast — I simply want to show you that these methods work. If they worked for me, they can work for you.
Photo by jurvetson
Guest posting benefits you in two ways: it builds your niche profile and sends you traffic. The bigger the blog, the greater the benefits.
While you stand to gain much more when writing for a popular blog, you’ll also be faced with a few challenges:
The following tips are designed to make these challenges as manageable as possible.
Make a short-list of popular sites likely to be visited by your target audience. Rather than aiming for the top of your niche straight away, you might want to try to be published on the second or third most popular site, just so you have somewhere to go once you succeed.
Each blog has its own style of content. It’s important to pick one with a content style you have the ability to emulate. If what you write is too different to the kind of ‘style’ the blog has established, it won’t be accepted.
Resist the temptation to come up with a low-involvement idea because you don’t like the thought of spending time on content for someone else’s blog. If your article is of a high quality, you get a number of benefits:
When thinking of an idea, make sure that it fits into one of the blog’s topic categories, that it’s of interest to the blog’s target audience, and most importantly, that it’s something the blogger hasn’t written about before. Do a keyword search to narrow the chances that you’re repeating what’s already been said.
For inspiration, try looking at the blog’s list of popular posts, if it has one. Can you explore one of those ideas further? Can you put a unique twist on one of those formulas?
Don’t write the article before it’s been accepted. Sending the pitch and the article all at once requires the blogger to make a decision too quickly. They’re likely to file away your email and never get back to it.
Also, if your article is for some reason rejected, it might be difficult to find another place to publish it.
The idea pitch approach works because it requires only a light commitment from the blogger. It’s the method I’ve used to secure all my guest posts. As you’re writing your email pitch, keep these tips in mind:
If you want some firmer guidance, here’s a simple template you can use:
My name is ____ and I blog at ______. I would love the opportunity to guest post for your readers and I have an idea I think would go down really well.
The post would be about _______________. If that sounds good to you, I’d be happy to send along the finished post for your consideration.
Unless the idea is too similar to something the blogger has already written about before, or if it’s not well-suited to their target audience, the blogger will probably be happy to see what you come up with.
Once again, you haven’t asked for a final answer. All you’ve requested is that the blogger look over what you write. Once you reach this stage, your chances of being published are very high. At worst, the blogger might request that you edit the post.
There are certain situations which make a blogger more likely to accept a guest post.
1. If the blogger mentions they’re feeling sick. Offer to write a guest-post so they can get some rest. You will need to produce something quickly, though, as most people don’t stay sick for too long!
2. If the blogger mentions that they’re going on vacation. Usually this will be followed by a call for guest-posts, but once the call goes out, you’ll have heaps of competition. Get in early by making your pitch as soon as your targeted blogger starts to mention sandy beaches and palm trees.
3. If the blogger hasn’t been posting as much as they used to. Emphasize with their being busy and offer to take some of the load off. Most bloggers who haven’t been able to post consistently will feel that, to some extent, they’re neglecting their audience… making them all the more likely to publish a guest post.
Those people who say that it’s impossible to write for a popular blog probably haven’t tried. Once you become confident enough to make your pitch, you’d be surprised at how easy it really is!
Thank you Skellie for Writing this amazing post on Blog Perfume
Posted on December 11, 2007 at 12:00 am as Information
Thank you Adii that he has featured BlogPerfume on his 53 Top Blog Designs of 2007. All of them look really nice and I am sure you can get inspiration from looking at these amazing blogs. Most of them have some really nice content as well. Make sure you do not miss them.
Posted on December 2, 2007 at 12:01 am as Information
Small Potato has written a really nice article about “Premium Theme Buying Tips“. This article isnâ€™t about not trusting your favorite free-theme author; itâ€™s about protecting yourself and making sure your money will be well spent. I think buying themes can really save you lots of time, you can concentrate more on the content itself. Buying themes is a trend, and you just need to do it properly and worthwhile. Here are some of the tips of buying premium themes from WPDesigner.
Posted on November 19, 2007 at 12:01 am as Information
WordPress was originally created as a weblog or blog platform. But now WordPress has grown so powerful that you can use it to create any type of website and use it as a Content Management System (CMS). WordPress has made it so easy that even a non-programmer can build a wonderful website.
In WordPress Theme Hacks, Nick La is going to share some of his WordPress tricks with you on how to make a better WordPress theme. He will focus more on the frontend development.
Posted on November 17, 2007 at 2:34 am as Information
Blogging is the new national pastime–not just for Americans, but for Internet-connected people all over the world. It’s an activity that spans all age groups and occupations. There are personal blogs, social blogs, and professional blogs. Whatever the topic, someone has probably blogged it. Some of us get paid to blog and others pay for the privilege of blogging (on a particular site or with particular software).
The Internet made it possible for anyone to publish content to a worldwide audience. The Web log, or blog format, has made it easier and more convenient. But all blogs are not created equal. Some draw an eager following and others languish in obscurity. Regardless of your reason for blogging, you can make your blog better, more readable and–if it’s what you want–more popular.
View the full article on 10 ways to become a better blogger.